Kander
Solutions
The design team employed 45-degree lines and an 8x7 grid to achieve a logo that exudes precision and calculation. The use of SFT Schrifted Sans typography enhances the logo's professional and clear appearance. A color palette of three distinct shades infuses the brand with vibrant and innovative energy. Additionally, branded elements symbolizing the oil industry were seamlessly integrated into the design, reinforcing Kander's industry focus. Multiple logo variations were created to ensure versatility across various applications and platforms, maintaining a consistent brand identity in different environments.
Challenge
The challenge was to create a logo that not only represents Kander's technological focus but also resonates with the essence of the petroleum industry. The design needed to convey precision, professionalism, and innovation, distinguishing Kander from its competitors.
Summary
In an industry where precision and technological expertise are paramount, Kander aimed to establish a visual identity that embodies these qualities. The objective was to design a logo that reflects the company's deep understanding of engineering principles and its commitment to innovation.
Engineering industry
Branding
Web design
Marketing
Kander is an engineering firm specializing in the petroleum sector, dedicated to delivering top-notch engineering solutions.