Jorixent

Solutions
We began by creating a logo built from 1/4 ellipses—an elegant structure that discreetly forms the letters “J” and “r,” offering cleverness without compromise. The name “Jorixent” was conceived in parallel, carefully aligned with the logo’s geometric integrity and designed to stand confidently on its own.
The color palette—Red Orange, White, Grey, and Black—challenges industry norms with its vibrant yet balanced contrast. Paired with Neue Montreal, a modern and versatile typeface, the brand achieves a unified, professional presence across all mediums. This comprehensive design system ensures Jorixent not only looks different but feels unmistakably original.
Challenge
The architectural visualization space is saturated with predictable visual identities and safe design choices. Jorixent needed a brand that would not only distinguish itself but also reflect its avant-garde vision and technical artistry—without leaning on overused architectural tropes.
Summary
We developed a refined, memorable brand for Jorixent, centered around a geometric logo that subtly encodes the initials "J" and "r" within minimalist 1/4 ellipses. A carefully constructed name, a bold yet refined color palette, and the elegant Neue Montreal typeface come together to form a cohesive and elevated visual identity. The result: a distinctive brand that cuts through the noise of the visualization market and leaves a lasting impression.

Architecture & Visualization
Jorixent is a 3D Architectural Visualization Studio that reimagines how a brand can look and feel in a highly competitive field. By merging precision design with bold artistic choices, we crafted a brand identity that’s as visionary as the work Jorixent creates.