Belnore
Solutions
We anchored the identity in typography, selecting Roca One for its unique blend of weight and elegance. The font was then meticulously customized—refining curves, softening edges, and perfecting balance—to embody the dual message of trustworthiness and comfort.
The pronounced thickness of the logotype communicates durability and product quality, while its fluid, rounded letterforms evoke calmness and tactile softness. This design approach ensures that Belnore’s visual presence resonates deeply with its target audience—modern, comfort-driven customers seeking elevated, lasting pieces for their homes.
Challenge
In a competitive retail landscape, Belnore needed to distinguish itself from generic furniture brands and fast-fashion interiors. The goal was to create a corporate identity that looked as soft and inviting as its products feel—without compromising on modernity or professionalism.
Summary
We developed a refined typographic identity for Belnore using the sophisticated Roca One typeface. Through custom modifications, the logotype was transformed into a symbol of strength and serenity—its bold weight signals dependability, while its smooth, rounded contours reflect the tactile comfort Belnore brings into every living space. The final result is a timeless identity that radiates warmth, trust, and design clarity.
Furniture & Interior Design
Belnore is a contemporary furniture store based in the heart of San Francisco, specializing in thoughtfully designed furnishings that combine modern aesthetics with everyday comfort. Our task was to build a brand identity that visually communicates Belnore’s commitment to softness, reliability, and contemporary elegance.