SORU
Fitness
Branding
Web design
Marketing
San Francisco
2024
Shredding Boundaries, Elevating Stories
Soru is a ski and snowboard magazine that captures the thrill of the slopes and the culture that surrounds them. We helped redefine Soru’s brand identity, launched a dynamic website, and crafted a marketing strategy that celebrates the adventure, lifestyle, and community of snow sports enthusiasts.
Summary
A Fresh Perspective on Snow Culture
Our collaboration with Soru focused on creating a bold, modern identity that reflects the magazine’s dedication to storytelling and innovation. From reimagining the brand’s visuals to designing an engaging online presence and amplifying its reach through strategic marketing, we helped Soru carve out a unique space in the world of snow sports media.
Challenge
Capturing the Spirit of the Slopes
Soru needed a brand identity and platform that could communicate the energy, creativity, and diversity of the snowboarding and skiing world. The challenge was to balance high-performance visuals with authentic storytelling that appeals to a wide audience—from seasoned pros to casual winter enthusiasts—while standing out in a competitive media landscape.
Solutions
A Dynamic Brand and Digital Experience
We developed a striking visual identity for Soru that reflects the raw energy of snow sports, with bold typography, vibrant colors, and imagery that captures the essence of life on the slopes. The website was designed to be a hub for the community, offering an immersive way to explore stories, gear reviews, and event updates. To connect with Soru’s audience, we crafted a targeted marketing strategy that emphasized the magazine’s dedication to the culture and lifestyle of skiing and snowboarding, building excitement and engagement across channels. Together, these efforts positioned Soru as a must-read for snow sports enthusiasts.
