Jetter
Solutions
We created a clean, scalable symbol inspired by the coin—a foundational element of Web3—subtly modified with a distinctive notch to give it depth, character, and memorability. This design choice reflects Jetter’s mission: to bring transparency and functional design into complex digital systems.
The Aeonik typeface, known for its geometric structure and modern clarity, reinforces the brand’s balance of technology and approachability. The bright orange color palette injects vibrancy and forward motion into the identity while ensuring visibility in a visually saturated market. Together, these elements create a brand that doesn’t just follow Web3 trends—it defines a new visual standard for enterprise adoption in the space.
Challenge
Jetter needed to stand apart in the fast-evolving Web3 space, where visual identities often lean into either overly complex blockchain symbolism or generic tech tropes. The brand had to feel both youthful and enterprise-ready—positioned at the intersection of innovation and credibility.
Summary
We developed a tech-forward, minimalist brand identity for Jetter that communicates innovation, confidence, and accessibility. At the center is a coin-inspired symbol with a unique notch—an abstract reference to value, technology, and digital ownership. Paired with the modern, geometric Aeonik typeface and a vivid orange palette, the identity captures the energy of a startup that’s both disruptive and trustworthy.
Web3 & Blockchain Infrastructure
Jetter is a forward-thinking startup on a mission to lead the integration of Web3 infrastructure into the everyday operations of major corporations. With a focus on transparency, simplicity, and security, Jetter aims to reshape the digital landscape by making decentralized systems accessible and effective for both enterprises and users.