Hensor
Solutions
At the core of the identity is a minimal symbol built around the letter “H,” enhanced by a refined twisting effect. This small but powerful design detail reflects Hensor’s dynamic, transformative approach to business strategy.
We paired this mark with a strong, clean typographic system and a vivid red as the primary brand color—an intentional choice to represent energy, confidence, and clarity. The symbol is designed to scale effortlessly across applications, from mobile screens to corporate environments, ensuring a consistent and instantly recognizable visual presence. Together, the elements form a cohesive identity that speaks directly to Hensor’s expertise in solving complex business problems with agility and impact.
Challenge
Hensor needed to communicate its strategic sharpness and analytical depth without resorting to generic corporate visuals. The brand identity had to be modern and confident, yet elegant—something that could scale across platforms while standing out in a crowded consultancy space.
Summary
We created a refined and impactful visual identity for Hensor, centered around a minimalist "H" symbol defined by a distinctive twisting effect. This subtle design move conveys motion, transformation, and forward momentum—echoing Hensor’s role as a catalyst for strategic change. A bold red color palette reinforces the brand’s confidence, energy, and authority, while ensuring strong visibility across both digital and physical touchpoints.
Consulting & Business Analytics
Hensor is a dynamic consulting and analytics firm focused on strategic repositioning for complex business challenges. The company needed a brand identity that would reflect its precision, agility, and bold presence—positioning it clearly within a competitive, fast-moving landscape.