Baseline
Commerce
Branding
Web design
Marketing
San Francisco
2024
Elevating the Game, On and Off the Court
Baseline is a modern tennis club that combines a passion for the sport with a contemporary, community-driven experience. To support this vision, we developed a fresh brand identity, an engaging website, and a marketing strategy that captures the essence of tennis culture.
Summary
Reimagining Tennis for the Modern Player
Our work with Baseline focused on crafting a brand that reflects the energy and inclusivity of the sport. From designing a bold visual identity to creating a user-friendly website and impactful marketing materials, we brought Baseline’s vision to life in a way that resonates with both seasoned players and newcomers.
Challenge
Building a Brand That Serves All Audiences
The main challenge was to position Baseline as more than just a tennis club. It needed to appeal to a wide range of audiences, from competitive players seeking top-tier facilities to casual enthusiasts looking for a vibrant community. This required a cohesive brand identity, an intuitive digital presence, and a marketing strategy that balanced performance and approachability.
Solutions
A Comprehensive Design and Marketing Approach
To achieve this, we developed a sleek, modern brand identity that captures the dynamism and spirit of tennis. The website was designed to be both visually engaging and highly functional, making it easy for users to explore offerings, book sessions, and connect with the club. To amplify Baseline’s reach, we crafted a strategic marketing campaign that highlighted the club’s unique features and cultivated excitement among its target audiences. By combining thoughtful design with a clear marketing focus, we positioned Baseline as a leader in modern tennis culture.
